Entrepreneurship and Innovation

The aim of this module is to provide learners with a deep understanding of the principles and practices of entrepreneurship and innovation. Learners will explore how entrepreneurial thinking drives business creation, growth, and sustainability, while also examining the role of innovation in achieving competitive advantage. The module will cover different forms of entrepreneurship, from startups to corporate ventures, and highlight the processes of idea generation, opportunity recognition, and value creation. Additionally, learners will assess the internal and external factors that shape entrepreneurial activity, including market dynamics, technological change, and global economic influences. This will enable learners to critically evaluate opportunities, mitigate risks, and apply innovative strategies to real-world business challenges.